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| Community
Overview |
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A Brief History
By Edward Richard Werth
For thousands of years, Rodeo was home to the Ohlone Indians.
The arrival of Spanish explorers and the resulting land grants
during the 1800's transformed the area from a quiet Indian
enclave to a bustling center of ranching, meat packing, lumber
yards and shipping.
Rodeo was founded in 1890 when the Union Stock Yard Company
was formed for the purpose of canning and packing meat. Rodeo
(pronounced Ro-DAY-o) gets its name from the cattle,
sheep and hog round-ups (also known as rodeos) which took
place at the Union Stock Yards.
The end of 1800's saw the end of meat packing in Rodeo and
the advent of the petroleum and refining industry. In 1895,
Union Oil Company purchased land and a wharf from the Humbolt
Lumber Company. The first crude oil still was installed in
1896 and over 100 years later Phillip's 66 San Francisco Area
Refinery still operates in Rodeo.
more
history still
more history
Today, the population of Rodeo has grown to over 11,000,
but the small town atmosphere that characterized Rodeo around
the turn of the century still exists today. Residents are
fiercely proud of their historic waterfront community and
are highly involved in community activities and civic affairs.
Rodeo boasts 14 different local service clubs, recreation
groups, homeowners associations and advisory committees. They
all have one thing in common, a deep love for the town and
a strong desire to see its tremendous potential realized.
If you are looking for a stable, safe and progressive community
where long-time residents welcome new neighbors and businesses,
come see what Rodeo has to offer!
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| Regional
Setting |
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 The
heart of this quaint waterfront village is its historic downtown.
Built down to the waterfront, it once welcomed ferry boats
from across the bay filled with residents who used the ferries
for commuting. The ferries also served as transportation for
recreational lovers who came to Rodeo for its world renowned
striped bass fishing. Today, Rodeo residents are a vibrant
mix of professionals, technicians, writers and small business
owners who love Rodeo for its central location and its friendly
small-town atmosphere. Fishing is still a favorite pastime,
along with hiking, wind surfing, and baseball.
Rodeo
is part of the eight-county San Francisco Bay Area, located
along the Interstate highway connecting San Francisco and
the state capital. It is a residential community with small-town
charm, great views of the bay, and gently sloping hills. Housing
is less expensive than in many Bay Area locales, and a great
many styles are available to choose from. Rodeo's close proximity
to Walnut Creek and Concord provides residents with access
to cultural and recreational outlets, as well as restaurants
and shopping.
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| Location |
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 Rodeo
is located in the San Francisco Bay Area. The town is situated
on the shore of San Pablo Bay, just across the water from
Marin County, Vallejo and Benicia. The commerce and culture
of San Francisco is 28 miles southwest, and California's state
capital, Sacramento, is 56 miles northeast.
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| New
to Rodeo? |
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| K-12
Education |
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 Rodeo
is served by the John Swett
Unified School District, which provides public schools for Rodeo,
the Foxboro area of Hercules, and the City of Crockett. The school
district serves 2,245 students. Elementary students attend Hillcrest
Elementary School in Rodeo. They continue their education at Carquinez
Middle School and John
Swett High School in Crockett, which has been designated a California
Distinguished School. There are also a number of excellent private
schools in the area. |
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| Higher
Education Institutions |
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huge Bay Area population supports a diverse selection of public and
private colleges. There are seven four-year schools and six two-year
colleges located near Rodeo. Contra
Costa College, in San Pablo, and Diablo
Valley College in Concord are both part of the California
Community College system. They offer lower division transfer courses
and vocational training for a minimal cost. Evening, weekend, and
short-term courses are some of the options available to busy students.
California State University,
Hayward, offers upper division and graduate courses for working
adults at its Contra Costa Campus in Concord, just 15 miles from Rodeo.
UC Berkeley, just 14 miles south,
is a world-renowned institution offering undergraduate and graduate
studies up to the doctoral level. UC
Davis is within a 45 minute drive of Rodeo. |
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| Healthcare
Services |
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San Francisco Bay Area is a regional center for medical care
providing specialized services to Northern California residents
from as far away as 200 miles. There are over 40 hospitals within
a 30-mile radius of Rodeo. The closest hospital is Doctors Medical
Center in Pinole, just 3 miles south. |
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| Demographics |
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| Population,
Households, and Income |
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| 2000
Population |
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8,717 |
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| Total
Households |
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2,882 |
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| Median
Household Income |
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$53,950 |
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Source: 2000 Census |
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| Age
Distribution |
| Age |
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Percentage
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| 0-17 |
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29.3 |
% |
| 18-64 |
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60.5 |
% |
| 65+ |
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10.2 |
% |
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| Housing |
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| Total
Housing Units |
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2,882 |
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| Owner-Occupant |
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1898 |
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65.9% |
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| Renter-Occupant |
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984 |
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34.1% |
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| Population
in Surrounding Areas |
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| Crockett |
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3,194 |
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| El
Sobrante |
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12,260 |
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| Hercules |
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19,995 |
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| Pinole |
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19,486 |
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| Business
District: |
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110
Businesses (storefront) |
| Area: |
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16
Square Miles |
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| Commercial
Areas |
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Rodeo
features a quaint downtown that stretches to the waterfront.
Its brick buildings hearken back to another era and give the
community its unique character. The major commercial corridors
follow Parker and San Pablo Avenues. Quaint residences are
closely intertwined with the business community.
Infill
opportunities for commercial and small office establishments
exist along Parker and San Pablo Avenues where businesses,
homes, parks, trails and the marina are intertwined.
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| Planned
Developments and Improvements |
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 Improvements
to both the community at large and the business infrastructure
have been funded through tax increment financing in the Rodeo
Redevelopment Area. These include a downtown/waterfront improvement
program, repaving and utility improvements to portions of Parker
and San Pablo Avenues, as well as improvements to Lone Tree
Park. |
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| Housing |
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 Rodeo
boasts a good selection of homes from unique 1930s bungalows
to more contemporary dwellings. Many sit on rolling hills
that overlook the busy San Pablo Bay. Bay Area home buyers
are pleasantly surprised at the price of homes in the Redevelopment
Area; they run about 80 percent of the county's average sale
price.
New
construction projects include 50 units of affordable rental
housing for seniors as well as the development of 58 single
family homes off of Willow Avenue.
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